Yeah, this is happening. This is a thing now. Enjoy.

First off, there’s this scintillating post from Moz about how the {Inbound|Content} Marketing economy is booming. They’re right, I see it every day in paid skype chats and forums, guys I wouldn’t hire to pick up my dog’s shit are out there selling marketing services they have no idea how to deliver to small businesses already once or twice burned by paying for yellow pages advertising and third world SEO specialist phone solicitations. Definitely this will end well for everyone in this industry. More like Fake It Till You Make It Marketing amarite? Yeah, I’m right. Suck it.

Considering this article has been shared almost 300 times on facebook and tweeted 1800 times, I think we’ll not suffer a lack of grist for the content circle jerk mill anytime soon.

The Inbound Marketing Economy – Moz

When it comes to job availability and security, the future looks bright for inbound marketers.

While the BLS provides growth estimates for managerial-level marketing roles, these projections don’t give much insight into the growth of digital marketing, specifically the disciplines within digital marketing. As we know, “marketing” can refer to a variety of different specializations and methodologies. Since digital marketing is still relatively new compared to other fields, there is not much comprehensive research on job growth and trends in our industry.

Next courtesy of Adage, we have this article which I didn’t actually read but to the headline, I say: Too Fucking Late Bro.

Don’t Turn Content Into This Generation’s Banner Ads

Our industry has finally woken up to the power of content marketing. According to eMarketer, 59% of marketers plan to increase their investment in content marketing. Not surprisingly, there’s a cottage industry growing to help brands cheaply and easily create content. From distribution to measurement, there seems to be a new tool popping up every day.

Personally, I’m getting nasty flashbacks to the early days of banner ads. When banner ads first came out, the marketing industry treated them like rebranded laundry detergent — “new and improved!” So, we shifted a bunch of dollars online and used half-baked data to prove it worked. Until, of course, we realized it didn’t.


Welp, this next idea is a really good one. Accurate title should be “How To Bill Your Client For The Same Work For Two Months”.  Great stuff guys. I’m thinking it’s a good thing that 99% of content marketing readers are other content marketers and not actual potential clients. I made 100% of that statistic up by my gut says it’s not far off. Time will prove out.


It’s time to break the topic habit, the temptation to think of content marketing in terms of individual projects – like blog posts.

As an alternative, explore the benefits of serialization – developing and sharing content in a short series of blog posts organized around a common theme. The short-series approach offers numerous advantages:

Another major benefit of the series approach is that it solves the problem of “high-potential ideas” that might, otherwise, never see the light of day.


Bonus Worseless Case Study Because I Want To NameDrop Without Actually Naming

So there’s this skype group that doesn’t exist. If it did exist, it’s sole purpose would be the implementation of next level SEO practices. How to appear completely white hat while leveraging the scale and SERP crushing power of grey hat tactics. If it did exist, the members would be very successful SEOs. If it did exist, one of those would have returned from MozCon to about 5000 messages regarding current {testing|progress|results|data sets} for a multitude of projects, most of which would focus on some variation on leveraging authority for fun and profit. His takeaway after catching up on all the missed discussions:

…y’all missed some mind blowing presentations at mozcon.
gems like… use the keyword planner to do keyword research.
pretty advanced stuff.

And that’s my lead in to this gem. That’s right ladies and germs, focus on broad, exact and phrase keywords depending on searcher intent. Mind blowing.

Posted by randfish When we’re doing keyword research and targeting, we have a choice to make: Are we targeting broader keywords with multiple potential searcher intents, or are we targeting very narrow keywords where it’s pretty clear what the searchers were looking for? Those different approaches, it turns out, apply to content creation and site architecture, as well. In today’s Whiteboard Friday, Rand illustrates that connection.

For reference, here are stills of this week’s whiteboards. Click on it to open a high resolution image in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about pinpoint versus floodlight tactics for content targeting, content strategy, and keyword research, keyword targeting strategy. This is also called the shotgun Pinpoint vs. Floodlight Content and Keyword Research Strategies – Whiteboard Friday

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